Dec 05, 2023  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

BUAD 693 - Digital Marketing Analytics

Credit(s): 3
Component: Lecture
Learn the basics of web analytics, search engine analytics, social media analytics, mobile analytics, and an overview of the digital data collection system. Become familiar with analytics terminology and dive deeper into tools required for all digital analytics. Learn to identify the appropriate analytical tool for your specific needs, e.g., website, search engine, social media, mobile, etc. Understand valid and reliable ways to collect and analyze data from the web and gain hands-on experience of conducting digital analytics projects including both quantitative and qualitative data to investigate brand challenges. Learn about understanding and developing a framework for measuring digital campaigns.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD 680  and BUAD 681 .
Course Typically Offered: Verify offering with Dept