BUAD 691 - Consumer Analytics

Credit(s): 3

CONSUMER ANALYTICS
Component: Lecture
Introduce students to state-of-the-art marketing analytics with data and to teach them how to apply practically these analytics to decisions in the real world. Familiarize the students with relevant and helpful analytics tools. It is not mathematical in nature, but it is hands-on and application-oriented. Attention is focused on interpretation of results and how to obtain them using software.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD 680 and BUAD 681.

Course Typically Offered: Verify offering with Dept