HLPR 819 - Social Marketing

Credit(s): 3

SOCIAL MARKETING
Component: Lecture
Application of marketing principles to health behavior change. Includes the development, implementation and evaluation of social marketing campaigns; theories of behavior change applied to marketing; message development, targeting and segmentation; analysis of current social marketing initiatives.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: Graduate students only.