|
Apr 19, 2024
|
|
|
|
2020-2021 Graduate Catalog [ARCHIVED CATALOG]
|
COMM 623 - Communication, Advertising and the ConsumerCredit(s): 3 COMM/ADVERTISING/THE CONSUMER Component: Lecture Introduction to the content of advertising, including portrayals of gender, race and sexuality. Investigates the relationship between advertising and the individual consumer, particularly what advertising’s cognitive effects can be and how they may result in behavioral effects. Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option RESTRICTIONS: Open to grad students only.
|
|