BUAD 689 - Industrial Marketing

Credit(s): 3

INDUSTRIAL MARKETING
Component: Lecture
Studies the marketing of goods and services to businesses, institutions, and the government. Covers organizational buying behavior, product/market planning, sales force and distribution management, pricing and promotion from the perspective of both the buyer and the seller.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD 680.