BUAD 686 - Advertising Strategy

Credit(s): 3

ADVERTISING STRATEGY
Component: Lecture
For those with little or no prior experience in advertising. Intended to improve students’ skills with respect to determining advertising strategy. Features a mixture of lecture, case study analysis, class discussion, and team development and presentation of an entire advertising campaign.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD 680.