SPTM 616 - Sport Marketing

Credit(s): 3

SPORT MARKETING
Component: Lecture
Marketing applications for amateur and professional sport organizations and the use of sport in the marketing of traditional products and services. Topics include the marketing mix, sport consumer behavior, strategic market planning, branding, and sponsorship.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option