BUAD 479 - Marketing Strategy for the Firm

Credit(s): 3

MKTG STRATEGY FOR THE FIRM
Component: Lecture
The application of management decision processes and strategies to the integration of the firm’s total marketing mix. Multifaceted problems are studied in large, medium and small firms. Students analyze cases and other real marketing problems.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: Twelve credit hours of marketing courses including BUAD 302. COREQ: BUAD 476. RESTRICTIONS: Restricted to marketing seniors majors only.

Course Typically Offered: Fall and Spring

General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2B: Communicate Orally GE2C: Communicate Through Creative Expression GE4: Critically Evaluate Ethical Implications GE5A: Reason Quantitatively GE5B: Reason Computationally