HOSP 481 - Marketing in the Hospitality Industry

Credit(s): 3

MARKETING IN HOSPITALITY IND
Component: Lecture
Application of marketing principles in hotel, restaurant and institutional management settings. Development of marketing strategies in both profit and non-profit hospitality operations.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall and Spring

General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2B: Communicate Orally GE2C: Communicate Through Creative Expression