SPTM 417 - Sport Marketing

Credit(s): 3

SPORT MARKETING
Component: Lecture
A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications and sponsorship.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: Open to junior and senior sport management majors.

Course Typically Offered: Fall and Spring

General Education Objectives:
GE1A: Read Critically GE2A: Communicate Effectively in Writing GE2B: Communicate Orally GE2C: Communicate Through Creative Expression GE3A: Work Collaboratively Across a Variety of Cultures