BUAD 482 - Customer Relationship Management (3cr.)

Credit(s): 3

CUSTOMER RELATIONS MGMT
Examines customer relationship management (CRM) and its application in marketing, sales, and service. Effective CRM strategies help companies align business process with customer centric strategies using people, technology, and knowledge. Emphasis is given on both conceptual knowledge and hands-on learning using a leading CRM software. CRM discussions and assignments will address relationship marketing with both organizational customers (B2B) and consumers/households (B2C). The pitfalls as well as the benefits of CRM strategy and implementation are addressed in the course.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD301, BUAD309, and BUAD470 or ENTR452. RESTRICTIONS: Restricted to students in the Minor in Professional Selling and Sales Management.

Course Typically Offered: Verify offering with Dept

General Education Objectives: