COMM 333 - Social Media Management (3cr.)

Credit(s): 3

SOCIAL MEDIA MANAGEMENT
Component: Lecture
Explore strategic communication through social media. Experience a highly interactive classroom exploring differences between personal use and marketers’ uses of social media. Students complete multiple digital projects both in-class and out of class. Topics include marketing, public relations, audience analysis, demographics, metrics, digital engagement, interactivity, return-on-investment, scheduling, and digital monitoring through readings, videos, projects and case studies.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
General Education Objectives:
Read Critically Analyze Arguments and Information Engage in Constructive Ideation Communicate Effectively in Writing Communicate Orally Communicate Through Creative Expression