COMM 423 - Communication, Advertising, and the Consumer (3cr.)

Credit(s): 3

COMM/ADVERTISING/THE CONSUMER
Component: Lecture
Introduction to the content of advertising, including portrayals of gender, race and sexuality. Investigate the relationship between advertising and the individual consumer, particularly what advertising cognitive effects can be and how they may result in behavioral effects.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: Not open to COMI majors.

Course Typically Offered: Spring

General Education Objectives:
Read Critically Analyze Arguments and Information Communicate Effectively in Writing