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May 03, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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ART 322 - Advertising Design Methods (3cr.)Credit(s): 3
ADVERTISING DESIGN METHODS
Component: Studio
Introduces basic tools and techniques of modern advertising along with an overview of industry history and practices. Students create advertising strategies and use a variety of media to communicate ideas effectively. Assignments include semester-long and weekly assignments to build strategy, copywriting, and art direction skills.
Repeatable for Credit: Y Allowed Units: 6 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: VC-BFA or permission of instructor. May be repeated for six credits.
General Education Objectives:
Analyze Arguments and Information Engage in Constructive Ideation Communicate Orally Communicate Through Creative Expression
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