BUAD 479 - Marketing Strategy for the Firm (3cr.)

Credit(s): 3

MKTG STRATEGY FOR THE FIRM
Component: Lecture
The application of management decision processes and strategies to the integration of the firm’s total marketing mix. Multifaceted problems are studied in large, medium and small firms. Students analyze cases and other real marketing problems.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: Twelve credit hours of marketing courses including BUAD 302. COREQ: BUAD 476 RESTRICTIONS: Restricted to marketing seniors majors only.

Course Typically Offered: Fall and Spring

General Education Objectives:
Read Critically Analyze Arguments and Information Engage in Constructive Ideation Communicate Effectively in Writing Communicate Orally Communicate Through Creative Expression Critically Evaluate Ethical Implications Reason QuantitativelyReason Computationally