BUAD 478 - Field Projects in Marketing (3cr.)

Credit(s): 3

FIELD PROJECTS IN MARKETING
Component: Internship
Student teams apply knowledge of marketing and business in a “real world” setting with local, regional, and national profit and nonprofit businesses on marketing projects funded by the companies. Projects involve: defining objectives, collecting relevant data, analyzing, interpreting, and reporting results/recommendations to management.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: At least nine credits in marketing including BUAD 302, or permission of instructor.

Additional University Requirement(s): Discovery Learning Experience Course Typically Offered: Spring

General Education Objectives:
Analyze Arguments and Information Engage in Constructive Ideation Communicate Effectively in Writing Communicate Orally Communicate Through Creative Expression Work Collaboratively Across a Variety of Cultures Reason QuantitativelyReason Computationally