Apr 19, 2021  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

APEC 345 - Strategic Selling and Buyer Communication (3cr.)

Credit(s): 3
STRATEGIC SELLING & BUYER COMM
Component: Lecture
Application of strategic selling techniques to actual selling situations. Focus on technical and personal sales. Involves extensive use of videos, case problems, sales presentations and traveling with sales professionals.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall
General Education Objectives:
Read Critically Analyze Arguments and Information Communicate Effectively in Writing Communicate Orally