BUAD 475 - International Marketing (3cr.)

Credit(s): 3

INTERNATIONAL MARKETING
Component: Lecture
Analysis of the concepts and practices relating to the marketing of products and services internationally. Focus on the uncontrollable environmental forces facing an international marketer, issues relating to the standardization of marketing strategies across countries and the unique problems of specific international markets.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 100 or BUAD 301.

Course Typically Offered: Fall and Spring