BUAD 473 - Consumer Behavior (3cr.)

Credit(s): 3

CONSUMER BEHAVIOR
Component: Lecture
Explores a variety of topics including: the decision processes associated with buying, consuming, and disposing of products, services, and ideas; social, cultural, and psychological influences on consumer decision making and consumption patterns; the relationship between consumer behavior and marketing decision making.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 301.

Course Typically Offered: Fall, Summer and Spring