BUAD 471 - Advertising and Media Management (3cr.)

Credit(s): 3

ADVERTISING & MEDIA MANAGEMENT
Component: Lecture
Explore a variety of topics including: determining advertising objectives, media planning including media characteristics, media-market measurements and media purchasing; selecting campaign themes and developing creative strategy for traditional and electronic markets; controlling advertising expenditures; the impact of regulations as well as social and economic effects of advertising.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 301.

Course Typically Offered: Fall, Winter and Spring