Nov 30, 2024  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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APEC 345 - Strategic Selling and Buyer Communication (3cr.)

Credit(s): 3
STRATEGIC SELLING & BUYER COMM
Component: Lecture
Application of strategic selling techniques to actual selling situations. Focus on technical and personal sales. Involves extensive use of videos, case problems, sales presentations and traveling with sales professionals.
Allowed Units: 3 Grading Basis: Student Option
Course Typically Offered: Fall


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