SPTM 417 - Sport Marketing (3cr.)

Credit(s): 3

SPORT MARKETING
Component: Lecture
A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications and sponsorship.
Allowed Units: 3 Grading Basis: Student Option
RESTRICTIONS: Open to junior and senior sport management majors.

Course Typically Offered: Fall and Spring