BUAD 477 - Digital Marketing (3cr.)

Credit(s): 3

DIGITAL MARKETING
Component: Lecture
Explore the possibility and limitations of various internet marketing media and learn how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate internet marketing efforts, their impact, and their practical use in marketing contexts. Develop skills related to social media, web analytics, and a wide variety of other formats. Examine strategies for creating, managing, and measuring two-way marketing conversations with consumers on a variety of digital platforms, including mobile devices.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 301. RESTRICTIONS: Open to international business studies and marketing majors only.

Course Typically Offered: Fall and Spring