BUAD 472 - Marketing, Society and the Environment (3cr.)

Credit(s): 3

MKTG, SOCIETY & ENVIRONME
Component: Lecture
Focuses on the interface between marketing management and the social-environmental dynamics of the surrounding society. Students critically analyze concepts and practices relating to socially responsible marketing management to gain an understanding of emerging social and environmental issues relevant to marketing decision making.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 301.

Course Typically Offered: Verify offering with Dept