What is digital marketing and why does it matter to businesses? How can you incorporate digital into your marketing mix to meet your audience where they are online?
Foundations of Digital Marketing is a comprehensive introductory course designed to equip beginners with essential digital marketing skills. Over 16 contact hours, students will explore fundamental marketing concepts and learn how to apply them in the digital landscape.
This self-paced, online course covers essential topics such as the distinctions between traditional and digital marketing, inbound versus outbound strategies, and the use of various digital channels. Participants will learn to define marketing terms, conduct competitive analyses, and apply benchmarking techniques. The course also emphasizes practical skills, including crafting audience personas, creating customer journey maps, and developing a compelling brand story. By the end of the course, learners will have a solid foundation in digital marketing concepts, ready to implement effective strategies in real-world scenarios.
*This is a non-credit certificate.
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