The first in a series of Advanced Social Media Marketing short courses, the Advanced LinkedIn Marketing course will provide students with the tools and skills needed to run effective and successful marketing campaigns on LinkedIn.
With more than 800 million members worldwide and over 58 million registered companies, LinkedIn is arguably the premier social media tool for business-to-business marketing. Built primarily for business networking, savvy marketers can use LinkedIn for B2B lead generation and other marketing opportunities.
UD’s Advanced LinkedIn Marketing course is designed for students with fundamental to mid level social media marketing skills and covers:
- Optimizing a business profile or company page
- Creating custom content
- Building brand awareness
- Leveraging advanced channel features
- Utilizing LinkedIn Groups
- Audience targeting
- Retargeting ads
- LinkedIn InMail
Participants will receive in-depth, hands-on experience researching, planning, developing, integrating, executing and analyzing the outcomes of comprehensive LinkedIn marketing strategies.
*This is a non-credit certificate.
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