The second in a series of Advanced Social Media Marketing short courses, the Advanced Instagram Marketing course will provide students with the tools and skills needed to run effective and successful marketing campaigns on Instagram.
Instagram emerged as a social media titan in 2010 and has never looked back. It is the ideal social media marketing platform for people who own a small business, restaurant, hotel, businesses selling bespoke items, service industry organizations, tourist destinations, and more. With over 2 billion monthly active users, Instagram is continuing to shape the landscape of social media brand building and commerce. Studies have shown that people spend up to 30 minutes a day on Instagram and Instagram Shopping tools can bump sales by over 300%.
UD’s Advanced Instagram Marketing course is intended for students with fundamental to mid level social media marketing skills and covers:
Participants will get in-depth, hands-on experience to research, plan, develop, integrate, execute and analyze the outcomes of comprehensive Instagram marketing strategies.
In this course, students will learn how to connect an Instagram account to Meta Business Suite, design and launch Instagram ad campaigns, and add an Instagram Shop to an account. Those taking the course will learn the importance of optimizing an Instagram profile, setting effective social media goals, developing a distinctive brand voice and aesthetic, and how to efficiently use Reels and Stories to boost engagement.
Students will learn how to use engaging hashtags, promote products, hold classes, and host a live Question and Answer session using Instagram’s Live video. Attendees will also learn the importance of partnering with influencers and running contests and giveaways.
- Optimizing an Instagram Business profile
- Advanced channel features
- Shopping tools like the Shop Tab
- Product Tags
- Live Shopping
- Instagram Checkout
- Shopping Ads
*This is a non-credit certificate.
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