Sport Management (BS)

Program Educational Goals:

The desired Summative Learning Outcomes for the bachelor’s degree program in Sport Management are:

Outcome Goal One

Students will design a personal plan to market their professional sports management skills. 

1. Students will create an evaluation of the actions and decisions of sports professionals in industry segments along specific competency areas.
2. Students will evaluate their job skills and match employment competencies to specific sports industry environments.
3. Students will produce a journal that reflects upon their personal experiences to determine the optimal career strategy.
4. Students will evaluate their interests and strengths and weaknesses in determining the industry segment and competency area that is most appropriate for them as a career orientation.

Outcome Goal Two

In a real world setting, students will apply the theories and important concepts associated with the business aspects of the sport industry.

1. Students will create business improvement recommendations that draw upon organizational and behavioral theories applied to sports industry situations. 
2. Students will develop persuasive sponsorship proposals by applying theoretical framework to case studies.
3. Students will create marketing plans for sport organizations that apply principles of sport marketing.
4. Student will analyze and critique public relations for a sport organization.
5. Students will develop a budget for a sport organization that encompasses the revenues sources and expenses for sport organizations.
6. Students will be develop, coordinate, and implement a sports event plan. 

Outcome Goal Three

Through case studies, students will evaluate the legal and ethical issues associated with a career in the sport industry.

1. Students will investigate a legal concept in the sport industry and produce a decision paper.
2. Students will document what their legal responsibilities are as a sport industry professional.
3. Students will select and apply the appropriate legal evaluation to a sports industry case that involves any of the following: tort, contract, constitutional, employment and administrative law.
4. Students will compare and contrast theoretical and applied ethics in sport industry cases.
5. Students will reflect upon and articulate their personal ethical standards and beliefs.
6. Students will write and present orally their professional opinions and views on major contemporary issues in the sport field.