Sales Development Science Certificate

Program Abstract

The explosion of new technologies has transformed selling activities within any sales team. Tools, data, analytics, protocols and processes now play as big a role as persuasion and persistence. This course explores the science behind these activities and the data-driven strategies for developing, managing and converting sales leads and pipeline into revenue.

Delivered fully online, our 10-week Sales Development Science course is taught by industry experts and covers all of the key areas required to sell more efficiently and effectively. Each week features a new learning module in the Learning Management System (LMS) and the option to join a live/online, mentor-led session to take a deeper dive into the course material and engage with fellow learners. You’ll also create a Strategic Sales Development Playbook with activities to advance a real-world company’s sales team efforts for increased sales performance and revenue.

Certificate Format: Online

Program Length: 10 weeks

*This is a non-credit certificate.