Management Information Systems - Marketing Concentration (BS)

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Please refer to the Four-Year Plan for departmental recommended path towards graduation.

University Requirements:

ENGL 110 - Seminar in Composition (C- minimum)
First Year Seminar (FYS) (0-4 credits)
Discovery Learning Experience (DLE) (three credits)
Multicultural Requirement (three credits)
University Breadth Requirements (C- minimum):
- Creative Arts and Humanities (three credits)
- History and Cultural Change (three credits)
- Social and Behavioral Sciences (three credits)
- Mathematics, Natural Sciences, and Technology (three credits)
Capstone Experience

Major Requirements:

MIS Requirements:

COMM 212 - Public Speaking & Professional Presentation Credit(s): 3
or
HOSP 230 - Executive Presentations and Problem Solving Credit(s): 3
MATH 221 - Calculus I Credit(s): 3 (C- or better)
MATH 230 - Finite Mathematics with Applications Credit(s): 3 (C- or better)
STAT 200 - Basic Statistical Practice Credit(s): 3 (C- or better)
MISY 262 - Fundamentals of Business Analytics Credit(s): 3 (C- or better)
Six credits from Creative Arts and Humanities, History and Cultural Change, or Foreign Language instruction.
Six credits from Social and Behavioral Sciences (except ECON 101 , ECON 103 , BUAD 301 , and BUAD 309 ).
Six credits of Mathematics, Natural Sciences and Technology (except CISC, STAT, and 100-level MATH classes).

MIS Core:

Minimum grade of C-.

ACCT 207 - Accounting I Credit(s): 3
ACCT 208 - Accounting II Credit(s): 3
BUAD 110 - Basics of Business Credit(s): 3
BUAD 301 - Introduction to Marketing Credit(s): 3
BUAD 306 - Introduction to Service and Operations Management Credit(s): 3
BUAD 309 - Organizational Behavior Credit(s): 3
ECON 101 - Introduction to Microeconomics Credit(s): 3
ECON 103 - Introduction to Macroeconomics Credit(s): 3
FINC 311 - Principles of Finance Credit(s): 3
MISY 160 - Business Computing: Tools and Concepts Credit(s): 3
MISY 225 - Introduction to Programming Business Applications Credit(s): 3
MISY 250 - Data Communication and Network Infrastructure Credit(s): 3
MISY 261 - Business Information Systems Credit(s): 3
MISY 330 - Database Design and Implementation Credit(s): 3
MISY 350 - Business Application Development II Credit(s): 3
MISY 408 - Data & Analytics Credit(s): 3
or
MISY 450 - Enterprise Architecture Credit(s): 3
MISY 430 - Systems Analysis and Implementation Credit(s): 3
MISY 431 - MIS Project Management Credit(s): 3
MISY 432 - MIS Projects Credit(s): 3

MIS Electives:

Six credits of MISY courses 300-level or above (excluding the MISY core courses listed above). If students take both MISY 408 and MISY 450 , one can count toward the core and the other can count as an elective. Students in the Business Analytics Minor cannot use MISY/BUAD 345 or MISY 445 /BUAD 445 as MIS elective credit. Students must achieve a minimum grade of C- to qualify as an MISY elective.

Students are encouraged (but not required) to choose one of two elective tracks: Business Analytics or Enterprise Systems.

Business Analytics Track:

The optional business analytics track provides a strong foundation for understanding data science and analytics. To qualify for this track, students must take MISY 408 in the MISY core.

Please note that students pursuing the business analytics track are not eligible for the business analytics minor. Student who wish to take the business analytics minor should instead pursue the enterprise systems track, and add the business analytics minor as a separate program.

BUAD 345 - Decision Analytics and Visualization Credit(s): 3
BUAD 445 - Business Analytics Capstone Credit(s): 3

Enterprise Systems Track:

The optional enterprise systems track provides a strong foundation for understanding the pervasive use and management of enterprise systems. To qualify for this track, students must take MISY 450 in the MISY core.

Two of the following:

MISY 305 - Information Security and Risk Management Credit(s): 3
MISY 427 - Information Technology and Organizational Effectiveness Credit(s): 3
MISY 480 - Enterprise Resource Planning Systems Credit(s): 3

Concentration Requirements:

BUAD 302 - Marketing Research Credit(s): 3
BUAD 476 - Marketing Analytics Credit(s): 3
BUAD 479 - Marketing Strategy for the Firm Credit(s): 3
One of the following:
BUAD 351 - Entrepreneurial Marketing Credit(s): 3
BUAD 470 - Introduction to Personal Selling Credit(s): 3
BUAD 471 - Advertising and Media Management Credit(s): 3
BUAD 473 - Consumer Behavior Credit(s): 3
BUAD 474 - Marketing Channels and Retailing Credit(s): 3
BUAD 475 - International Marketing Credit(s): 3
BUAD 477 - Digital Marketing Credit(s): 3
BUAD 478 - Field Projects in Marketing Credit(s): 3
ENTR 452 - Entrepreneurial Selling Credit(s): 3

Electives:

After required courses are completed, sufficient elective credits must be taken to meet the minimum credit requirement for the degree.