COMM 736 - User Data Analytics

Credit(s): 3

USER DATA ANALYTICS
Component: Lecture
Provides the basics of data collection and analysis as well as a set of tools and methodologies to address common challenges within the marketing and communications space. A wide view of analytics allows students to explore concepts such as primary research, survey design, and advanced analytics methods such as causal impact and trend decomposition. No advanced math background required.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring