COMM 725 - Branding

Credit(s): 3

BRANDING
Component: Lecture
This course covers the nuances of branding, including branding history, positioning, visual elements, and disruption. Provides an overview of branding concepts, terms, personas and case studies that help students understand how organizations of all types and sizes utilize creative positioning, design, and purpose.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring