COMM 719 - Reputation Management

Credit(s): 3

REPUTATION MANAGEMENT
Component: Lecture
This course provides a comprehensive overview of reputation management both offline and online. Through cases, instructional readings, and leading models, students will gain an understanding of the components and drivers of corporate reputation and potential risks.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring