COMM 723 - Strategic Communication Campaigns

Credit(s): 3

STRAT COMM CAMPAIGNS
Component: Lecture
An exploration of the public relations process as an integrated communications management function. Students will learn how campaigns integrate public relations strategies, marketing approaches, and new media opportunities to learn how modern practitioners implement award-winning campaigns, and the research-driven strategic choices that underscore success.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: Students who received credit in COMM 814 are not eligible to take this course without permission.

Course Typically Offered: Fall, Summer and Spring