COMM 728 - Strategic Communication and Persuasion

Credit(s): 3

STRAT COMM AND PERSUASION
Component: Lecture
An examination of how influence is created and resisted through communication in settings such as public relations, advertising, and political campaigns. There is an emphasis on contemporary theories of persuasion and attitude change.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: Students who received credit in COMM 652 are not eligible to take this course without permission.

Course Typically Offered: Fall, Summer and Spring