COMM 732 - Social Media Campaigns

Credit(s): 3

SOCIAL MEDIA CAMPAIGNS
Component: Lecture
An examination of social media theories and management practices. Explore how to manage a brand on social media and how to create a social media strategy for any organization or individual. Students conduct social media research, execute a social media content analysis, and develop a strategic social media plan.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: Students who received credit in COMM 676 are not eligible to take this course without permission.

Course Typically Offered: Spring and Summer