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May 01, 2024
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]
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COMM 734 - Digital Media Content StrategyCredit(s): 3
DIGITAL MEDIA CONTENT STRATEGY
Component: Lecture
Discover how the use of compelling digital content can be essential to accomplishing business goals. Topics include creating content for multiple platforms, measuring success, and analyzing the competitive landscape.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring
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