COMM 731 - Integrated Marketing

Credit(s): 3

INTEGRATED MARKETING
Component: Lecture
Explores how various elements of marketing can work together in fully integrated campaign plans. Students will learn how to define their audience, establish key performance indicators, measure results, and optimize the experience for the user.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring