COMM 724 - Public Relations Writing

Credit(s): 3

PUBLIC RELATIONS WRITING
Component: Lecture
Students will develop professional writing skills expected of PR practitioners for a client. Writing will be based on AP style best practices, and will include calendar news release, media advisory, fact sheets, post-event news release, bios, and media pitches. Students will also develop a key messaging document for the client.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring