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Apr 05, 2026
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]
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BUAD 681 - Research Methods for Marketing DecisionsCredit(s): 3
RESEARCH MTHDS: MKTG DECISIONS
Component: Lecture
Focuses on the techniques of research design, data collection, and data analysis for making marketing decisions. Helps students develop an appreciation for the potential contributions and limitations of marketing research data, enabling them to evaluate marketing research activities. Emphasizes interpretation, not computation, from statistical analyses.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD 620 and BUAD 680 .
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