MUSC 487 - Marketing and Audience Engagement in the Performing Arts

Credit(s): 3

MKTG & AUDIENCE ENGAGEMENT
Component: Lecture
Explores audience development in the performing arts through the lenses of marketing and fundraising. Examines management strategies for audience engagement in both the non-profit and for-profit sectors of the music industry. Focuses on the role of the performing arts in society and the challenges and opportunities facing the creators of music.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

University Breadth: Social and Behavioral Sciences Course Typically Offered: Spring

General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE2A: Communicate Effectively in Writing