COMM 756 - Advanced Strategic Communication Writing

Credit(s): 3

ADVANCE STRATEGIC COMM WRITING
Component: Lecture
This course focuses on honing students’ abilities to create effective strategic messages across many forms of mass media and in the workplace. You will create short and long strategic messages targeting specific demographic and psychographic audiences. Specific topics include but are not limited to writing persuasive advertising copy, writing for sales and marketing, ethics, diversity and strategic writing, crisis communications writing, writing for jobs, and writing persuasive emails and subject headlines.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: COMM 724 or COMM 733.

Course Typically Offered: Fall, Summer and Spring