COMM 753 - Media Analytics

Credit(s): 3

MEDIA ANALYTICS
Component: Lecture
Introduction to the basic concepts and uses of media analytics. Included are an exploration of data acquisition about audiences, sources of commercial data, and an overview of some of the popular analytics platforms and tools.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring