COMM 333 - Social Media Management

Credit(s): 3

SOCIAL MEDIA MANAGEMENT
Component: Lecture
Explore strategic communication through social media. Experience a highly interactive classroom exploring differences between personal use and marketers’ uses of social media. Students complete multiple digital projects both in-class and out of class. Topics include marketing, public relations, audience analysis, demographics, metrics, digital engagement, interactivity, return-on-investment, scheduling, and digital monitoring through readings, videos, projects and case studies.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2B: Communicate Orally GE2C: Communicate Through Creative Expression