COMM 423 - Communication, Advertising, and the Consumer

Credit(s): 3

COMM/ADVERTISING/THE CONSUMER
Component: Lecture
Introduction to the content of advertising, including portrayals of gender, race and sexuality. Investigate the relationship between advertising and the individual consumer, particularly what advertising cognitive effects can be and how they may result in behavioral effects.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

RESTRICTIONS: Not open to COMI majors.

Capstone: Appropriately defined classroom course Course Typically Offered: Spring

General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE2A: Communicate Effectively in Writing