Jun 16, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 351 - Entrepreneurial Marketing

Credit(s): 3
Component: Lecture
Explore basic and advanced marketing topics pertinent to bringing new innovations to market, including: product concept testing and the new product development process; customer behavior as it relates to the adoption of new products; characteristics of high technology and other types of entrepreneurial markets; test marketing; market segmentation, targeting, and positioning; the formulation of go-to-market strategies (including product, distribution, promotional, and pricing strategies); and entrepreneurial selling.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Crosslisted: Crosslisted with ENTR 351 .
College of Engineering Breadth: COE Professional & Career Preparation Requirement Course Typically Offered: Fall and Spring
General Education Objectives:
GE1C: Engage in Constructive Ideation GE2B: Communicate Orally GE2C: Communicate Through Creative Expression GE3A: Work Collaboratively Across a Variety of Cultures