COMM 452 - Communication and Persuasion

Credit(s): 3

COMMUNICATION AND PERSUASION
Component: Lecture
An examination of how influence is created and resisted through communication in various settings, including personal relationships, public relations, advertising and political campaigns. Emphasis on contemporary theories of persuasion and attitude change, with applications to the various content areas studied.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

RESTRICTIONS: Not open to COMI majors.

Course Typically Offered: Fall and Spring

General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE4: Critically Evaluate Ethical Implications