COMM 409 - Public Relations Campaign Planning

Credit(s): 3

PUBLIC RELATNS CAMPAIGN PLAN
Component: Lecture
Comprehensive recap of the Integrated Marketing Communication function, with anemphasis on public relations research, objectives, strategies, integratedtactics, and campaign evaluation. Utilizes a small team “service learning”setup, wherein the teams adopt a community non-profit organization and workclosely with Board and staff members to produce and present a comprehensivepublic relations campaign plan.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

PREREQ: COMM 309 RESTRICTIONS: Not open to COMI majors.

Requirement Designations: Discovery Learning Experience Capstone: Classroom course Course Typically Offered: Spring

General Education Objectives:
GE5C: Reason Scientifically