COMM 313 - Communication Principles in Advertising

Credit(s): 3

COMM PRINCIPLES IN ADVERTISING
Component: Lecture
Provides a comprehensive overview of the marketing function, emphasizing integrated marketing communication. Includes historical perspective and current advertising and promotion principles and practices. Combines both individual and small team projects, such as developing an Integrated Marketing Communication campaign.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

Course Typically Offered: Fall and Spring

General Education Objectives:
GE1C: Engage in Constructive Ideation