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Oct 18, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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HOSP 481 - Marketing Hospitality Experiences Credit(s): 3
MARKETING HOSP EXPERIENCES
Component: Lecture
Application of service and experiential marketing principles in both high-touch and high-tech hospitality settings. Emphasizes the role of guest relationships and technology towards the enhancement of experiential service quality.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall and Spring
General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2B: Communicate Orally GE2C: Communicate Through Creative Expression
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